Philipp Mey

At Eurowings Digital, Philipp is responsible for their innovative data activation solution eStream and content-advertising platform Horizons by Eurowings. Since 2019, the Lufthansa subsidiary has been offering advertisers a target-group-specific advertising based on the valuable first-party data of Eurowings.com as a full-service product. This takes place in a programmatic environment and delivers above-average results due to the high relevance of Eurowings users. Philipp's entry into the world of programmatic advertising began in 2015 in London at Publicis Groupe, followed by a stint at trivago and led him to the Cologne-based airline in 2021.