Laurence Phillips
Starcom MediaVest Group Germany
Laurence heads SMG’s Precision Marketing Unit in Germany, Laurence’s team manages digital attribution, DMP segmentation, econometric analysis, programmatic, search, social and advanced targeting partnerships for SMG’s clients. Laurence is primarily responsible for helping to drive SMG Germany’s data and analytics proposition. Prior to joining SMG in Germany Laurence worked as an econometrician for a private consultancy in London. Laurence holds a BSc in Mathematics and an MSc in Business Economics.