Danuta Florczyk

Tectumedia

Danuta Florczyck is founder and Managing Director of tectumedia. The Berlin agency focuses on consultation and implementation of online marketing initiatives. Danuta Florczyck specialises in display marketing and is an expert in customising the configuration of adtech systems for her clients. More than ten years of professional expertise and leading positions in international corporations make her a sought-after speaker and panel participant. Before founding tectumedia, Danuta Florczyck held leadership roles in various prestigious companies. After five years at Yahoo!, she established Zalando’s international display store among other things, before finally becoming Director of Display Marketing and Cooperation at Project-A-Ventures.

REFERENCES Talk and panel participation: ▪ March 2016, d3con

User Journey Challenge

▪ February 2014, Online Marketing Rockstars, Best Online Marketing Tools

▪ October 2013, AdMonsters AdOps, Attribution in Performance Marketing

INTERVIEWS

▪ Adzine, Interpretation of tracking data as a basis of every optimisation

▪ ONEtoONE, Otto-Group introduces expertise from Project-A to the corporation

▪ Book: 2013, Timo Hagenow, 100 Experten Online Marketing

Represented in the following tracks at the d3con:

2021 MASTERCLASSES: Performance Marketing Pros
2021 MASTERCLASSES: DOUGLAS Partner Program - The way to the platform and the results in online marketing.
2018 MAIN STAGE: Panel of experts: Programmatic 2018
2016 PUBLISHER/VERMARKTER TRACK: User journey best practice